If your AI use doesn’t involve or affect human beings, you may not need to consider all of the principles.

Consider these questions

To help decide whether you should apply these ethical principles, consider the following threshold questions. If you answer ‘yes’ then applying the principles could help you plan for better outcomes.

• Will the AI system you are developing or implementing be used to make decisions or in other ways have a significant impact (positive or negative) on people (including marginalised groups), the environment or society?

• Are you unsure about how the AI system may impact your organisation or your customers/clients?